Have you ever been to a car show and felt like you were missing something? I mean, you’re walking around, gawking at shiny cars, snapping pics for your socials, and then someone points out a tiny detail on a car that blows your mind—and suddenly you feel like you’ve been driving blind your whole life.
That happened to me with an Audi S7 a couple of years back, and it’s why I’m obsessed with the little-known design Easter eggs that Audi sneaks into their cars. Specifically, let’s talk about the S7’s stealthy “S” taillight design—a hidden gem that’ll make you the star of any car meet if you spot it.
Knowing these secrets isn’t just cool; it might just save you from missing out on bragging rights or that perfect Instagram shot. So, buckle up, and let’s dive into the Audi S7’s sneaky design Easter egg, with a few laughs and stories to keep things fun.
What’s the Deal with the S7’s Hidden “S” Taillight?
Let’s start with the star of the show: the Audi S7’s taillight Easter egg. If you’ve got a 2015–2018 S7—like the sleek black beauty in the photo you shared—take a close look at the taillights the next time they’re lit up. You’ll notice something magical.
The LED pattern isn’t just a random glow; it’s carefully designed to form a subtle “S” shape. It’s like Audi’s way of winking at you, saying, “Hey, you’re in an S-line car, don’t forget it!”
This little detail is a nod to the S7’s sporty S-line branding, and it’s so understated that most people drive their S7 for years without ever noticing it. I mean, come on, Audi—give us a heads-up so we can flex this at the next car meet!
Now, let’s break this down a bit. The S7’s taillights use LED technology, which isn’t just for looking pretty (though they do look pretty darn good). LEDs let Audi’s designers get creative with light patterns, kind of like how a kid doodles with a glow stick at a rave.
In this case, the engineers and designers teamed up to craft a taillight that not only lights up the road but also sneaks in that “S” shape when viewed from the right angle. It’s a small touch, but it shows how much thought Audi puts into every detail.
And honestly, it’s the kind of thing that makes you feel like you’re in on a secret—like you’ve cracked a code that only true car nerds understand. So, if you’re ever at a car show and want to impress someone, just point out the “S” in the taillights. You’ll look like a total pro.
The Time I Became a Taillight Detective
I’ve got to tell you about the first time I noticed this Easter egg—it was a total game-changer. A friend of mine, Sarah, had just bought a 2016 Audi S7, and she was showing it off at a local car meet.
We were walking around her car at dusk, sipping coffee and pretending we knew more about cars than we actually did. The sun was setting, and her taillights were on, casting this gorgeous glow.
I was taking a photo of the rear end—because, let’s be real, the S7’s back is a work of art—when I noticed something odd in the LED pattern. I squinted, tilted my head like a confused puppy, and there it was: a faint “S” shape in the light.
I practically shouted, “Sarah, did you know your taillights have an ‘S’ in them?!” She looked at me like I’d lost my mind, but then she saw it too, and we spent the next ten minutes geeking out over it.
That moment made me feel like a car detective, and it totally changed how I look at Audis. I started noticing little details on other models too—like the way the grille on an S4 has tiny “S” badges woven into the mesh.
But the S7’s taillight “S” is still my favorite. It’s so subtle that I bet most owners don’t even know it’s there, which makes spotting it feel like finding buried treasure. And let me tell you, pointing it out at a car show is a surefire way to save yourself from looking like a newbie.
You’ll be the one everyone’s talking about, not the guy who thinks “S7” stands for “Super Seven” or something equally embarrassing.
Why Audi Loves Hiding These Little Gems
Let’s get a bit nerdy for a second—don’t worry, I’ll keep it simple. Audi has a long history of sneaking little design Easter eggs into their cars, especially the S-line models like the S7. Why? Well, it’s all about branding and attention to detail.
The S-line cars are supposed to be the sporty, high-performance versions of Audi’s lineup, so they get extra love from the design team.
The “S” in the taillights isn’t just a random doodle; it’s a way to remind you that you’re driving something special. It’s like a secret handshake between Audi and the driver—except the handshake is a glowing letter in your taillights.
Here’s the cool part: Audi uses advanced tech to make this happen. The LEDs in the S7’s taillights are arranged in a specific pattern, and when electricity flows through them, they light up in a way that creates the “S” shape.
It’s not something you can see when the lights are off, which is what makes it so sneaky. And get this—Audi’s designers didn’t stop there. They also made sure the taillights are super efficient, using less power than traditional bulbs while lasting way longer.
So, you’re not just getting a cool Easter egg; you’re also saving a bit of battery juice. It’s like finding a $5 bill in your pocket while also getting a compliment—two wins in one!
I think Audi does this because they know car enthusiasts like us love finding these little details. It’s like a scavenger hunt, but instead of a prize, you get bragging rights. And honestly, who doesn’t love feeling like they’ve discovered something no one else has?
It’s the kind of thing that can save your reputation at a car show—trust me, I’ve been there. You don’t want to be the one who only knows the horsepower stats. Spotting that “S” makes you look like you’ve got an eye for the finer things.
A Funny Mishap at a Nighttime Cruise
Okay, I’ve got another story for you, and this one’s a bit embarrassing. A few months after my taillight discovery, I went on a nighttime cruise with some car buddies. I was riding in Sarah’s S7, and we were all hyped to show off at a local meetup.
I decided to play tour guide and point out the “S” in the taillights to everyone when we parked. So, we pull into the lot, the taillights are glowing, and I’m like, “Check this out, guys—there’s an ‘S’ in the lights!” Except… I forgot one tiny detail.
You can only see the “S” from a certain angle, and I was standing in the wrong spot. Everyone just stared at me, then at the taillights, then back at me, like I’d just told them the car could fly. One guy even said, “Are you sure you’re not seeing things, man?”
I felt my face turn redder than a stoplight. I had to shuffle around awkwardly until I found the right angle, and then—bam!—there it was. The group finally saw it, and we all had a good laugh, but I learned my lesson.
If you’re going to show off an Easter egg, make sure you’ve got your angles right! It’s a funny memory now, but at the time, I thought I’d ruined my car-guy cred. Knowing these little details can save you from looking clueless—or at least give you a good story to laugh about later.
Wrapping Up with a Glow
So, there you have it—the sneaky “S” taillight Easter egg that makes the Audi S7 even cooler than it already is. It’s a tiny detail, but it’s the kind of thing that makes you appreciate Audi’s obsession with design.
Whether you’re cruising at night, showing off at a car meet, or just geeking out with friends, spotting that “S” is a guaranteed way to stand out. I love how Audi sneaks these little gems into their cars—it makes driving feel like a treasure hunt.
My advice? Next time you’re around an S7, take a second to check out the taillights at night. You might just spot that “S” and become the hero of your car crew.
If you’re curious about more Audi design secrets, check out our post on Audi’s hidden features you never knew about. And for more on the S7’s performance, take a look at Audi S7 vs. BMW M5: the ultimate showdown or top 5 luxury cars for 2025 for some extra inspiration.
As Audi’s founder August Horch once said, “Being content with standing still means going backwards.” So, keep hunting for those Easter eggs—you never know what you’ll find!